What Blog Topics Should Your Blog Be About?
One of the hardest things for a beginner to overcome is what they should create a blog about.
You hear so much information that in a very real way it paralyzes you.
Some people say not to do what interests you, but to make your blog topics about something popular, like weight loss. Others say follow your heart and write about what you love.
As usual, the truth is somewhere in-between.
What Kind of Person Are You?
First, before you figure out what subject you want to create a blog about, you need to know what kind of person you are.
Person Type #1
If you are the type of person who is just completely passionate about one thing, then you should probably follow your instincts and make a blog about that.
I have a friend named Cindy who is completely passionate about music. She can play piano, clarinet and several other instruments.
Cindy studied music in University and she knows all about it. For her, it is natural that she create a blog about music.
1. She knows about it and is an authority on the subject
2. Its a subject she really loves and would never get tired of creating content on it.
3. She is genuine and her audience would value the fact that she is so.
Person Type #2
If you are the kind of person who (like me) isn’t really passionate about anything, pretty much, and feels like you’re not an authority in anything, then its a little bit harder to figure out what you can blog about.
How to Choose from Various Blog Topics
If you are this type of person, the way to figure out what to blog about is by finding out what is popular, or what vast numbers of people are interested in.
Make a list of at least 10 to 20 topics that have large audiences.
Once you know and can prove to yourself that there is a large audience, then it becomes a matter of narrowing down from your list those blog topics that you ‘don’t mind’ learning about and creating content about.
So, go through the list and eliminate the things that would just be torture for you to learn about.
For instance, I’m not interested in celebrities. Personally, I find them incredibly boring and I would hate to have to write about them or their movies or music EVEN THOUGH I know that there are literally millions of people who are really interested in them.
That is why sites like TMZ or Perez Hilton’s site are so popular.
On the other hand, there are thousands and thousands of people who like gardening, and I like it myself (but I’m not ‘passionate’ about it). I wouldn’t really mind learning more about it and then creating content about it.
Its tolerable for me and with a little bit of discipline, its something I could do (even though I’d rather be at the beach):-).
My point is that if you are the second type of person, you can still find something about which to create a very successful blog.
Is it a little bit harder for you than it is for the first type of person?
Yes. But approach it like the business it is.
I haven’t yet mentioned that your blog should be in a ‘niche’.
It should not be too broad a niche, like ‘diets’, but also not be so narrow that nobody is interested, like ‘Diets of Mice in the Sub Sahara’… even though I am sure that Mice diets in the Sahara is a thrilling topic…
Here are some Niche’s that actually have a lot of interest online, and yet are not so huge as to be almost impossible to enter successfully.
Possible Niche Ideas for Your Blog
Organizing your Garage
Taking care of the Elderly
Diy Home Security
(You probably expected me to give you a list like ‘Dogs, Weight Loss, Dating, and How to Make Money’, didn’t you?)
These are by no means all the niches or topics there are. To be honest there are thousands.
What you should do is think of something you wouldn’t mind learning about and check to see if there is enough traffic.
You can do that by going to ubersuggest.com and entering the relevant keyword.
Ubersuggest will come back with the approximate amount of traffic for just that phrase or keyword, as well as hundreds of other variations.
If you see that there are a lot of keywords in that niche and many of them have 300 or more searches a day, you might have a winner.
For example, I went to Ubersuggest.com and typed in ‘Man Caves‘
Ubersuggest tells me that there are approximately 27,100 searches per month for just the phrase ‘man caves’.
When I look at the other keyword suggestions I see that they all have great volume of traffic.
It tells me that there are a lot of people interested in man caves and traffic won’t be too low.
If I were at all interested in the subject I would start a blog on it myself, but I’m not.
If you are, feel free to use it!
Of course you can always check the potential traffic using Google’s Keyword planner, too.
I like ubersuggest better. There are many Keyword Tools that can help you decide. Find one you like and stick with it.
The idea, though, is to get a comfort level for the amount of potential traffic you could have BEFORE you decide what to do for your blog.
If man caves only got 100 – 200 searches a month and there were few other keyword variations, I’d probably drop it as a potential blog topic.
There is no sense in spending a lot of time and effort on something with almost no payoff.
Speaking of payoff, one other consideration when choosing your blog topic is… Is there a way to monetize your topic?
Can you recommend products or services?
Can you write so much that you can put Google Adsense Ads on it?
Can you use it to get leads for business people and then sell those leads to them?
For instance, if I loved real estate and I lived in Orlando, Florida, I’d build up a real estate blog about Orlando and the surrounding communities, and then I’d approach a real estate agent and ask if I could put some of their listings on my blog.
I’d have interested readers contact me about the property, and then I’d sell that lead to the agent.
Once the agent sees you can actually get real leads, they will gladly pay you for them.
My point is make sure the niche or blog topic is ‘monetizable’. If it’s not, don’t mess with it.
- If you are an authority about something and you love it, blog about that
- If you are not an authority about anything, but find some niches interesting, choose one of them as your blog topic
- Make sure that the blog topics you’re considering have enough traffic
- Choose a niche or blog topics that you know you can monitize